"What Makes A Classic?”
Campaign
“What Makes A Classic?” A campaign delivered for FIFASTORE celebrating the magic of The World Cup, bringing to life some of the game’s most memorable moments through spoken word poetry and epic visual storytelling.
Role: Creative Director & Executive Producer, Writer & Talent.
Year: 2023
Creating A Classic
In March 2023, Kieran was briefed by FIFA to concept an idea that reimagined the way the organisation spoke about product and introduce its new “Classics” apparel line on FIFASTORE which featured four historic World Cups; England 1966, Mexico 1970, USA 1994 and South Africa 2010. His approach was to find a way to retell some the most memorable moments from each tournament bringing to life the action and reconnecting global football fans with the past through epic storytelling – “What Makes A Classic?” was born.
Credits
Creative Director/ Executive Producer Kieran Kenlock
Project Director Dami Kelekun
Creative Jermaine Hillman
Production Consultant Nazneen Read
Client Adeel Niaz
Client Holly Taylor
Client Jack Rowlands
Director Akwasi Poku
Producer Kareem Adeshina
Production Manager Moya De Young
Production Assistant Clara Gienger
Runner / PA Garcia Sterling
Runner / PA Ade Bademosi
Camera Trainee Sarah Frasson
1st AD Steven Eniraiyetan
DOP Stefan Yap
Focus Puller Stephen Ofori
Second AC Bradley Panda
Grip David Webster
Production Designer Furmaan Ahmed
Projectionist Simon King
Gaffer Alex Magill
Spark Dax Sharkey
Spark Kev Malbas
Sound Recordist Richard Two
HMUA Samarah Babyface
Stylist Mh'ya McLean
BTS Photographer Abbey Monteiro
BTS Videographer Daniel Bailey
Hackney Empire Staff 1 Othman
Exec Producer Jamie Clark
Exec Producer Tanya Ramsurrun
Editor Jordan Kennedy
Colourist Jonny Tully
Motion Graphics Dmytro
VFX/Conform/Online/Subs Mike Myshko
Sound Design Ines Adriana
Composition TJ Amadi