Nike Football

The Masked Finisher

To launch the new Nike Hypervemon boot, we created the most talked about in-game stunt of all time featuring Pierre Emerick-Aubameyang – The Masked Finisher.

Working with Pierre Emerick-Aubameyang, Ousmane Dembele and Christian Pulisic we created an Instagram Story, told from three perspectives, which help tease, launch and position the Hypervenom

Role: Strategist
Agency: R/GA London
Year: 2017